Jul 13, 2015, 2:16pm MST Updated Jul 14, 2015, 7:34am MST

Mike Sunnucks Senior Reporter Phoenix Business Journal

Pulte Homes is building its first active-adult community in the Phoenix market under its own flag: a 72-unit gated subdivision in Chandler.

PulteGroup Inc. (NYSE: PHM) is opening Lone Tree by Pulte Homes Active Adult. It is part of a larger Lone Tree development at Riggs and Lindsay Roads.

Rebecca Lundberg, vice president of sales for PulteGroup’s Arizona Division, said 2,000 people are on the interest list for the development. Pulte is not yet disclosing pricing or specific floor plans.
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So-called active adult communities aimed at baby boomers and retirees over the age of 55 have been a strong segment in Arizona’s post-recession housing market. That includes in outlying Phoenix suburbs as well as markets such as Prescott, Pinal County and Lake Havasu City.

“We are expanding our product offering to better serve the diverse interests and life stages of today’s baby boomers and more community options to meet people’s diverse wants and needs,” Lundberg said.

Atlanta-based Pulte also has active adult developments under its Del Webb brand, but Lone Tree is the first under its name in the Phoenix area.